Why Zinc?
Helping secondary students build the comprehension skills no one explicitly teaches them.
The Real Reason Teen Readers Struggle
Even students who can decode words and understand vocabulary still hit a wall when reading. That’s because comprehension isn’t automatic; it requires taught strategies that most students never learn.
Common challenges in secondary classrooms:
Students can read the words but can’t explain the meaning
Comprehension breaks down, even with familiar vocabulary
Students lack stamina for complex, multi-paragraph texts
Traditional assignments don’t reveal why readers get stuck
Zinc gives students the missing piece: the strategy-skills strong readers use without realizing it.
The 21st Century Attention Environment
Reading will never compete with screens for ease. It's harder and, especially at first, puts many demands on the mind. Extrinsic factors ("This will count for your grade!") prove insufficient to motivate us to conquer these mental challenges.
But reading is much more rewarding. By alleviating many of the painful side effects of screens, the effort of reading delivers profound satisfactions. It offers a source of meaning and pride.
What Really Motivates Teens
In his recent bestseller, 10-25: The Science of Motivating Young People, David Yeager, a researcher at the University of Texas, identifies the fundamental social-emotional shifts that drive teen behavior. Yeager identifies these key needs of kids ages 10 to 25:
Status and respect
When students grow as readers, they are less likely to sit silently in the corner. Suddenly, they have ideas and their hands are in the air!
Socially rewarding experiences
By building deeper comprehension and understanding of what they are reading, students are more empowered to impactfully engage in classroom conversations.
Autonomy and authority
Choice drives your students’ Zinc content as they are offered a variety of high-interest topics cultivated to build reading joy.
Pride
Students are celebrated with badges, points, and added features throughout their Zinc Journey.
The bottom line for teens?
No matter how many likes you get for your new haircut, reading a book—an achievement you worked at—fills a deeper need.